Branding

RROD

rrod is a play on Rafael Rodoval, not the gaming reference the acronym might suggest. The logo runs in lowercase, a deliberate choice for a younger audience, with rounded letterforms that break from the minimalist, quiet-luxury type treatments dominating fashion branding today.

Three pixel icons anchor the system alongside the wordmark, a diamond, a bee, and a heart, each carrying its own meaning, running across tags, prints, and social content.

Print references span wide, Brazilian culinary culture, iconic works of art, the language of data and surveillance, each concept becoming graphic type or image before it becomes a tee. Thinking, printed.

rrod, tee with printed label rrod, tag rrod, printed tee
rrod, thinking, printed
rrod, tee rrod, printed tee rrod, tag

  • Diamond stands for
    rarity and originality

  • Bee signals community
    and sustainability

  • Heart carries the bond
    between rrod and its wearers

rrod, embroidered logo
rrod, tees rrod, printed tee rrod, print
rrod, print rrod, print rrod, tag

CORA

The name plays on core, heart and center. The wordmark runs bold and uppercase, paired with iridescent marble and glitter textures shifting between pink, coral, and gold, breaking from the pastel minimalism common in womenswear branding.

Jewel-like icons from the Amulet print carry the system across packaging, tags, and social content.

Print references span wide, luck symbols rendered as jewelry, bougainvillea in bloom, a digital floral gradient, each one designed as an original print before it becomes a dress. Bright and bold. Joy in color.

CORA, logo on marble texture
CORA, Amulet print CORA, Bright and Bold
CORA, packaging CORA, Amulet print CORA, social media post

Amulet, CORA’s best-selling print, renders symbols of protection, luck, and prosperity as jewelry, drawn from cultures worldwide.

Its icons went on to become a fixed part of the brand’s visual language.

  • Ladybug —
    Luck and fertility

  • Elephant —
    Prosperity and benevolence

  • Winged Heart —
    Divine love

  • Hamsa —
    Protection and fortune

  • Turtle —
    Happiness and longevity

  • Evil Eye —
    Protection from harm

  • Sun —
    Vitality and cosmic power

CORA, Joy in Color CORA, shopping bag CORA, floral print
CORA, dresses
CORA, dress with floral print CORA, Amulet print dress CORA, pink dress CORA, bougainvillea print dress
CORA, poster CORA, social media post CORA, bougainvillea print